Sonny Ericson: The Alliance

The Alliance:

Sony and Ericsson is based on process integration and information exchange (Genus, 1998,7). The alliance is riding high on the demand of people for mobile phones to facilitate information exchange with their clients, friends, employees, relatives and the like. In terms of research, “The short-term motivation of banks to cut branches and develop telephone-based services has been to maximize profits in a period of high demands on bank reserves; third world debt and poor investment strategies; to maintain competitiveness by keeping ahead in a deregulated market of financial products and services; and for some, to create new markets by fostering a commercial identity independent of a branch presence” (Miller & Bastos, 1999,53).