Alliance Management

The Sony Ericsson company’s management style needs lots of improvement. The sales for the fourth quarter above show that the company has been affected by the worldwide depression. The loss generated for the first quarter of 2009 means that the people are no longer craving for expensive phones like the Sony Ericsson. The people have to feed their hungry stomach first before they think of dishing out lots of excess money to buy expensive mobile phones. A research should be done to determine what went wrong (Burwell,1999,19).

Alliance Performance

From the viewpoint of an outsider, the company is not doing well. It generated a lost for the first quarter 2009. The company generated a loss because it could not grab a material part of the customer pie of Nokia and other market segment. The company officers should have a brainstorming to determine their next course of action. This meeting must push through to revitalize its current marketing strategy because it seems to lose its effectiveness in increasing territorial segments. The strategy of the company should be to spy on the highly salable products of its top competitors like Nokia.

It must produce outputs that would outshine or outdo its competitors in the mobile phone industry and other jobs in the future. The future of the company is not as bleak. The world economy is expected to recover by the end of 2010. This clearly shows that the alliance may break apart if the total cost of production and expenses to operate are higher than the revenues generated from selling its mobile and other electronics –based products(Slavin,1989,595).