Brunei’s Small and Medium size Entrepreneur’s who were in the Food and Manufacturing

Frequency and percentage distribution of the Food and Manufacturing industry respondents by their response on question number 23(State the number of employees in your company?)

23. State the number of ----------Food Industry-----Manufacturing Industry
employees in your company? -----(f)------ % -------------(f)------%
Micro[1 - 5] -------------------------34 -----48------------- 14 ----44
Small [6 - 50] -----------------------34 -----48 -------------13---- 41
Medium [51 - 100] ------------------3 -------4-------------- 5 -----16

The table shows that there were 34 respondents or 48% are categorized as Micro [1 - 5], and 34 respondents or 48% are categorized as Small [6 - 50]. Thus, represent greater majority of the study population. Only 3 or 4% are categorized as Medium [51 - 100]. This means that there were lots of businessmen in Brunei who have low capital.
On the other out 32 Manufacturing Industry respondents, 14 or 44% are categorized as Micro [1 - 5], 13 or 41% are categorized as Small [6 - 50] and lastly 5 or 16% are categorized as Medium [51 - 100].
Generally, it implies that Brunei food industry and manufacturing industry were engaged on small or micro-business in their country.

MUSTHAVESHOES an online boutique

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Why Sony and Ericson decided to ally?

Sony and Ericsson were struggling hard before their alliance in 2001. Both companies did not perform well financially on their own. The combined forces resulting to the installation of the Ericsson logo on Sony cell phones. This immediately increased the cell phones sales figures (Hisrich, 2000, 15). One of the initial marketing strategies of Sony Ericsson was to sell its camera phones in 2003. This T610 camera phone immediately sold like hotcakes when sold in the market. The T610 black and silver phones were immediate success stories. The company increases its mobile phone models to more than thirty -five in order to increase its sales figures (Gall, 2006, 293). The James Bond movie, Casino Royale, featured the Sony Ericsson mobile cyber shot phone unit. The success of these mobile phones was due to the many features it offered. The mobile phones included such features as MP3 players, and cameras. The company also increased its customer base by including Google Blogger facility on its Cyber shot phone which enables the mobile phone users to create their own blog and to post photographs on it in just two or three keystrokes (Henry, 2008, 2238).

Sonny Ericson Company profile

Company Profiles

The alliance between Sony of Japan and Ericsson of Sweden is geographical. functional and product based. Sony had a low sales performance before the merger with Ericsson in 2001. The merger immediately catapulted Japan’s Sony phone sales because the customers of Ericsson saw a strong alliance between the expertise of Sony and the Expertise of Ericsson. This is what synergy is all about (Anderson et al.,1984, 134) Synergy is defined as the one plus one is equal to more than two (Churchill & Peter,1995,192). The exchange of customer information, production knowledge and marketing strategies plus the established customer base of one alliance partner is being bolstered by the attachment of the name of its alliance partner when entering into the other partners’ established market segment (Ingram, 2004,63)

The alliance between Sony of Japan and Ericsson of Sweden is also functional. The features of Sony’s expertise in technology are being permeated into the products of Ericsson. In the same light, the features of the Ericsson quality products are being fused into the Sony products. The marriage of the functions of both alliance partners created a strong demand for their new products. The Sony Ericsson mobile phones are equipped with cameras, MP3s and Java games, clock, and other features resulting to the increase in the demand for their products (Solomon,2003,175).

The alliance between Sony of Japan and Ericsson of Sweden is also product based. Sony Ericsson is selling a product that is a necessary. It is one of the basic needs of man, with due respect to Maslow’s hierarchy of needs. A manager needs to mobile phone to talk to the branch manager on the other line while travelling in an airplane. The production manager needs the mobile phone to contact the market manager in another city to determine the number of products to be manufactured while the production manager is in a board of directors’ meeting. The teenagers need the mobile phone to take pictures of his group swimming, dancing or drinking the night away. The mothers gives her ten year child a mobile phone so he could contact her inside the classroom to inform her that classes have been dismissed early and he wants to be fetched (Hughes et al., 1998,95).